People feel anxious about hiring a tradesman to carry out any sort of work in their home. You need to build trust in your business and your name in order to be successful in the trade industry.
Here are a few things to bear in mind;
Do not give your prospective customers a cheap quote to win them over. Your quote should be realistic otherwise you run the risk of having to cut corners somewhere whether it’s with the quality of work or the quality of materials used.
Try to quote as accurately as possible. If you are not able to give an exact quote, explain exactly why this is to your customer. It’s often the case that a very rough quote is given to a customer when a tradesman is inexperienced so don’t give them the wrong impression!
You should always put your quote in a contract; this protects both your customer and you.
You might not have your own website because your businesses is able to survive on word of mouth alone.
However, if you don’t want to invest in a website, you should at least be listed on directories and have some presence on social media. Customers will avoid using tradesmen who can’t be found online because they are less trusted.
If business is a bit slow, do not resort to knocking on doors as a marketing tactic.
It’s important to note that door knocking is often a tactic used by cowboy builders. They operate in small locations for short periods of time before moving on and becoming untraceable; don’t be seen as a cowboy!
There are plenty of low-cost marketing techniques like the ones mentioned above. Invest some of your time on social media and listing your business on directories. This is a much more useful way to spend your time and a better way to grow your business.
Never ask for money up front. It shows a lack of professionalism and will plant seeds of doubt in your customer’s mind.
Don’t just accept cash - this provides no reassurance for your customers who may think you are avoiding paying taxes. Paying by cash also provides very little security for them if something were to go wrong.
Contact us to find out about our high quality kitchen, bathroom and bedroom supplies.
Lovely finish can not believe the transformation. Came on time, all workman did a wonderful job and were friendly and polite.
Mr & Mrs P of DE7
Fantastic, polite friendly service and fitting. Transformed very old kitchen into modern style at very little money. Would recommend to anyone.
Excellent service throughout. Professional workmen, I can not speak too highly of them, a really good job.
I found the team to be delightful people and very trustworthy. In addition, they did the job for an amazingly good price.
Mrs H of Nottingham